As the women's right rises, the word "materialize the female" is established in the equality between the sexes modern society.This word breaks the balance of sexes due to media twist the values of female. Audiences turn their focus to wrong places.
There are some sexy girls in the advertisements, channels and exhibitions. They wear low-cut dress and miniskirt to catch the audience's eyes. It becomes a new commercial trick. Several years ago, the star"瑤瑤" wore revealing clothing to endorse a online game, the game caused a sensation. Other game companys imitate the method, trying to catch more consumers to get more business opportunity.
"No matter how great the game is, everyone is just simply caught by her bare body." said Kent, a university student in NCU. "Everyone think that beauty is the woman who is pretty and have big breast, the beauty of female is binded and twisted.
Materializing the female seriously influence the balance of women's right. Media twist the values of female, audiences are caught by these bare bodies. These advertisements and channels arouse controversy, audiences and governments face up to the problem. The most important to do is supervising media, breaking the wrong values.
Interview
訪問內容
1.
普林斯頓大學的一項研究顯示，男人在看完穿少少的辣妹圖後，腦中操作工具的區塊會活化，但負責對他人展現同理心的區塊會鈍化，顯示美女圖會讓男人更不把女人「當人看」，也就是物化女性。
請問你對物化女性的認知與看法是?
Yeh:我覺得就是現在社會阿看到女生越穿越少，就是男性會覺得越把女人變成發 洩慾望的工具，然後就越來越不尊重他們，就會覺得說純粹是一個發洩自己慾望的物品。
2.
這是瑤瑤在遊戲代言時的穿著，同時喊著殺很大，殺不用錢，引起許多人的轟動，請問你看完這張的看法?
Yeh:我覺得這張照片的重點完全偏移了，這張照片主要是網路遊戲的宣傳照，可是這張照片你會看到說，他可能只有穿著才像遊戲角色的樣子，但是整個海報主要都是他穿著非常低胸，然後又露事業線的馬甲，這樣大家的焦點可能就放在她的身體上面，而不是說這是怎樣的遊戲，大家只是單純的被她裸露出來的肉體的部分所吸引。
3.
現在有許多雜誌(像是FHM，GQ等等的雜誌)，或者是廣告中，女生穿著暴露，顯現他們的胸大，展場女郎穿得相當清涼，掩蓋了展場原本的焦點，這些都變相的媒體的炒作，扭曲價值觀，請問媒體的行為是否需要調整?
Yeh:我覺得非常需要，因為電玩展場，新聞的焦點可能變成show girl，像是show girl今天裙子穿得多短，露的多少，低胸是怎樣，整個新聞畫面就是他們在展場上面跳舞，如果沒有說明這是個3C展的話，大家可能會認為是熱舞大賽之類的，整個焦點就被模糊掉了，覺得他們的商業企圖太重了，就會想到假如拍到女性裸露的部分，觀眾會比較想看，但整個重點就偏了。
4.
經常看到電視節目上女生穿著清涼，節目中有許多辣妹被評比，是否造成女性遭受物品化，認為女生必須身材好容貌姣好才能上節目，變成現在的女性都被框架所束縛?
Yeh:大家有時看綜藝節目，舉一個女星來說，小甜甜，大家可能覺得小甜甜是諧星，那些名模就不是這樣，因為那些名模有身材有臉蛋，身材比較豐腴的人就把他們當成諧星看待，就比較不重視，現在大家都已經對於身材，臉的標準定型，覺得臉蛋好身材瘦才是美，這樣女生的標準就被大眾所限制了，變成好的物品有人要，不好的物品就沒人要的感覺。
5.
在這樣的情況下，我們應該如何改善，或者觀眾必須跳出來監督媒體，相關政府機關是否需要出手干涉?
Yeh:人民出來監督是必須的，像大家覺得媒體是盲目的，就是當局者迷旁觀者清吧，觀眾在看節目的時候才會知道這些節目哪裡有問題才會批評，那政府我就不抱太大的希望了，如果政府有很認真的在監督的話，現在媒體也不會變成這樣，廣告的女主角也都不會穿熱褲低胸，來吸引觀眾的目光，政府在這個方面必須多多加強。
關於物化的解釋
物化，是一種客體化（objectify）的過程，透過社會分工來區分物我，也就是把某些東西當作勞動的對象，是可以被控制、分解、操弄、改變、轉型、交換、消費、生產…的東西。人類在勞動中，必須先物化身體，把身體當作勞動工具使用，進而得到勞動的報酬或成果，是一個交易的過程。在這個過程中，不但將報酬與成果物化，成為可以交換而得的東西，自己的身體也必須跟著物化，以便衡量，並以勞力的方式交易出去。有人的地方就有物化，物化是人類生存的必要過程。
(維基百科:http://zh.wikipedia.org/wiki/%E7%89%A9%E5%8C%96)
關於物化的解釋
物化，是一種客體化（objectify）的過程，透過社會分工來區分物我，也就是把某些東西當作勞動的對象，是可以被控制、分解、操弄、改變、轉型、交換、消費、生產…的東西。人類在勞動中，必須先物化身體，把身體當作勞動工具使用，進而得到勞動的報酬或成果，是一個交易的過程。在這個過程中，不但將報酬與成果物化，成為可以交換而得的東西，自己的身體也必須跟著物化，以便衡量，並以勞力的方式交易出去。有人的地方就有物化，物化是人類生存的必要過程。
(維基百科:http://zh.wikipedia.org/wiki/%E7%89%A9%E5%8C%96)
I think this phenomenon also creates the phrase 宅男女神. It's quite interesting, the ancestor of 宅男女神 haha
回覆刪除the idea of show girl really objectify women and will distract attention from the main purpose.
回覆刪除I think materializing women is a deed that will decrease men's intellectual...and makes women like stupid guys.
回覆刪除Women became a kind of tool in commercial, what is the idea of "beautiful" had been stereotype.
回覆刪除Nice topic.
In fact, I really hate these stuffs which use women's bodies to gain more popularity.
回覆刪除Disgusting X-P
回覆刪除I don't like her...but I like the issue
I think the genuine good game or productions didn't need such sensation to attract consumers' attention
I think women should not be materialized. Women should have the same position like men.
回覆刪除Using women's body to improve sales volume is really a disgusting idea!!
回覆刪除Materializing women from media is in general nowadays. Audiences may take it for granted unconsciously. It may cause the bad influences for our societies.
回覆刪除Female-materialized is totally awful. It not only brings no respect to female's body, but it also interfere the topic of advertisement. For my own experience, I felt loath to "sexy" showgirls during motor show. They really distract me to appreciate cars!
回覆刪除i dislike commercials or mass media materialize the females.
回覆刪除It's kind of uncomfortable and somehow shows gender discrimination!
But nowadays, some women wants to be materializes by showing their bodies to gain more popularity. It feels uncomfortable too.
women show their 事業線, then men are persuaded to do anything what women want.
回覆刪除it seems that this is the steadfast law in nowadays society.
strange but real....
><
"Materializing women" is mainly for men. I think few women feel attractive when they see this picture.
回覆刪除On the other hand, some female have great body. they can earn money by taking this kind of picture. it is just like a business deal.
Materializing women really makes me sick.
回覆刪除There is no one could standardize what beauty is.
I think there is a gender equality between man and woman. For those people that materializing woman it is not acceptable and needs to be changed. After all gender discrimination is not tolerable.
回覆刪除Girls have the rights to show their beauty.
回覆刪除But that doesn't mean that people can give terrible or fixed meaning on this thing.
After all, it is not a fault to earn money by using advantages.
It is the environment that form this idea. It is insulting to be materialized by anyone.
回覆刪除When I watch newspapers, I often see the words like, ''安心亞出席XXX活動,封奶全身包緊緊'', which annoys me a lot. I think that every woman has their right to decide if they want to present their body to the others or not but not the media or men.
回覆刪除Many people considered women's boby as goods. When I saw this, I felt angry again.
回覆刪除